BIZ AND BYTES
Published by Chandigarh Business School of Administration
CGC, Landran Mohali, Punjab-INDIA
Volume VI 2015
| Name | Starting B2C Commerce in Europe: Legal Risks and Challenges |
| Author | Dr Wouter Verheyen |
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| Name | Children As Consumers- A target Market |
| Author | Dr Kusum Gupta |
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| Name | Promotion As Entrepreneurs- An Analysis |
| Author | Seema Shokeen, Vijeta Banwari |
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| Name | Perception Of Fairness And Its Impact on Organisational Commitment Among the Employees of Automobile Industry |
| Author | Dr.P.Parmanandam |
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| Name | Leadership Theories And Educational Management : An Insight ( Institutional Affiliation ) |
| Author | Prof. O.P. Monga |
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| Name | Relationship Between Organisation Strategies And Employee Competency Mapping Practices |
| Author | Prof. ( Dr) Ritu Gandhi Arora |
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| Name | Effect Of Talent Management In Organisation Development With Reference to Hyderabad Region |
| Author | Prasad Alka |
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| Name | Corporate Social Responsibility- Issues and Challenges In India |
| Author | Shashi Bala Kashyap |
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| Name | Applying Fuzzy Logic to Image Processing Applications - A Review |
| Author | sushil Narang |
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| Name | Green Marketing a new imperative and its impact |
| Author | Dr Simran Jewandah |
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| Name | Mobile Value Added Services In India |
| Author | Dr.Uma Narang |
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| Name | Warehousing Efficiency and Effectiveness in the Logistic Management Process |
| Author | Gursharan Kaur, Dr.N.K.Batra |
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| Name | Ethics And Business |
| Author | Namita Bhandari |
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Volume VI 2015
| NAME | Factors Affecting Online Shopping Behavior of Consumers: A study of Tri City (Mohali, Chandigarh and Panchkula) |
| AUTHOR | Dr. Satinder Pal Singh, Ms Bhawna |
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| NAME | Interactive Banking with Digital Marketing –A future that depends on better use of Business Brilliance |
| AUTHOR | Ms.Deep Jain, Ms. Harpreet Kaur |
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| NAME | Improving Online Customer Relationships by Adoption of New E-CRM Practices Powered by Cloud Based Services |
| AUTHOR | Ms.Deepali Arora |
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| NAME | A Study Analysing the Perception of Youngsters in Making Purchase Decision of Bikes or Scooters In And Around Landran Near Mohali |
| AUTHOR | Dr. Col Tajammul Hoda |
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| NAME | Challenges and Strategies of Rural Marketing in India |
| AUTHOR | Dr.Harish Kumari |
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| NAME | Social Media and Hotel Classification System |
| AUTHOR | Mr.Tahir Sufi, Ms. Gurmeet Kaur |
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| NAME | Impact of E-business on Retail in India |
| AUTHOR | Ms.Mehek Gulati |
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| NAME | Industry Analysis and Outlook: E-Commerce |
| AUTHOR | Mr.Priyam Gandhi |
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| NAME | Green Marketing: Consumer's Attitude Towards Eco-Friendly Products |
| AUTHOR | Ms.Rubinreet Kaur |
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| NAME | Using Geographical Information System Techniques for Finding Appropriate Location for Opening up a New Retail Site |
| AUTHOR | Mr.Harpreet Rai |
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| NAME | Role of Management Support Systems in Marketing Decision Making |
| AUTHOR | Ms.Sukhmani Sandhu, Ms.Yuvika Singh |
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| NAME | Green Marketing Initiatives in India |
| AUTHOR | Mr.Tanuj Sharma |
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| NAME | Ways of Effective Internal Communication |
| AUTHOR | Ms.Vriti Sharma |
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| NAME | Sustainable Development Through Green Marketing- Opportunities and Challenges |
| AUTHOR | Ms Yuvika Singh, Ms Neeru Jaswal |
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| NAME | A Case Study on Verka Products Demand Analysis of Consumer Perception Towards the Products of Verka |
| AUTHOR | Mr.Parveen Singla, Dr. Rajinder Kumar Uppal |
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| NAME | Ten-Year Growth Analysis of New Private Sector Banks in the Indian Banking Industry |
| AUTHOR | Mr.Parveen Singla, Dr.Rajinder Kumar Uppal |
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| NAME | Rising Trends of Online Shopping In India |
| AUTHOR | Ms.Aishwarya Goyal |
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| NAME | Marketing of Higher Education Services in India: AN Evaluation |
| AUTHOR | Mr.Anmol Sharma, Mr.Goutam Vij, Mr.Yadwinder Singh |
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| NAME | E-commerce and Online Consumer Behavior in India: A Literature Review |
| AUTHOR | Dr Sunanya Khurana, Ms Baljinder Kaur |
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| NAME | Non Performing Assets: A Comparative Study of Public, Private and Foreign Banks |
| AUTHOR | Mr.Dinesh Tandon, Dr. Harpreet Singh |
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| NAME | MICE Segment: Poised for Growth in India |
| AUTHOR | Dr. Aarti Mahendru |
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| NAME | The Emergence of Digital Marketing on Public Relations |
| AUTHOR | Ms.Geetika Sukheja |
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| NAME | Application of Advertising Models On Human Thought Processes |
| AUTHOR | Ms.Jasminal Kaur, Ms.Manisha Cheema Aujla |
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| NAME | Online Advertising Effectiveness in Service Sector : A Literature Review and Conceptual Framework |
| AUTHOR | Mr.Vikramjit Singh |
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| NAME | Factors Underlying the Objective Setting for use of Sport Sponsorship as a Tool of Marketing |
| AUTHOR | Mr.Gurpartap Singh |
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| NAME | Determinants Affecting Indian Textile Exports: A Review |
| AUTHOR | Mr.Manoj Sharma ,Mr.Rahul Dhiman |
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| NAME | Selling Life Insurance in New Era of Digitalisation: A Study in Indian Prospective |
| AUTHOR | Ms.Neha Singh |
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| NAME | Green Banking: Need of the Hour |
| AUTHOR | Ms.Richa Shelly |
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| NAME | Green Manufacturing - Save Resources & Money |
| AUTHOR | Ms.Sangeeta |
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| NAME | Contribution of Modern Technology for Human Welfare |
| AUTHOR | Dr.Lalit Singla,Mr.Sourish Singla |
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| NAME | Application of Knowledge Management in Education Sector : A Conceptual Framework |
| AUTHOR | Dr. Satinder pal Singh, Ms.Hartesh Pannu, Ms.Shobhna Gupta |
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